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	<title>Teddy Wu Internet Marketing Entrepreneur &#187; PPC</title>
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		<title>Search Engine Marketing Definitions!</title>
		<link>http://teddywu.com/search-engine-marketing-definitions.html</link>
		<comments>http://teddywu.com/search-engine-marketing-definitions.html#comments</comments>
		<pubDate>Mon, 21 Apr 2008 09:15:09 +0000</pubDate>
		<dc:creator>Teddy Wu</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[banner marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search enigne optimization.]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social network marketing]]></category>

		<guid isPermaLink="false">http://teddywu.com/2008/04/21/search-engine-marketing-definitions/</guid>
		<description><![CDATA[Search Engine Marketing (SEM) can be define as: &#34;The process of creating online Visibility using Internet Advertising, building a Search Engine friendly website and building Networks online&#34; Internet Advertising: Pay-Per-Click Marketing: PPC marketing is one of the most powerful advertising online, you can generate visitors to your cheap ampicillin website as fast as 15 minutes. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial;">Search Engine Marketing (SEM) can be define as:</p>
<p><span style="color: rgb(51, 51, 153);"><b>&quot;The process of creating online Visibility using Internet Advertising, building a Search Engine friendly website and building Networks online&quot;</b></span></p>
<p><u><b>Internet Advertising:</b></u><br />
<u><br />
Pay-Per-Click Marketing</u>: PPC marketing is one of the most powerful advertising online, you can generate visitors to your <a href="http://ampicillin-pharm.net">cheap ampicillin</a>  website as fast as 15 minutes. <a href="http://teddywu.com/google-adwords-for-businesses/">Google Adwords</a> is a good example of Pay-Per-Click (PPC) marketing.</p>
<p><u>Banner Advertising</u>: Some have mention that Banner Advertising is dead, just step out of your home or office you will see Banners everywhere on the street. Frankly Banner Advertising is still very much alive! In order to achieve good returns on your Banner Advertising proper research and a deep understanding of your marketing is very important.</p>
<p><u><b>Search Engine Friendly Website:</b></u></p>
<p>To create a Search Engine Friendly is a process of applying <u>Search Engine Optimization (SEO)</u> strategies.</p>
<p><u><b>Building Networks Online:</b></u></p>
<p>This strategy can be refers <a href="http://ampicillin-pills.net">ampicillin online</a>  to: Social Marketing, Social Networking or Social Media Marketing (SMM). Just like any business offline, networking is a very powerful and must use strategies for businesses. There is a saying <b>&quot;The number of people your know, can determine the level of Success you have&quot;<br />
</b><br />
To have a maximum results on Search Engine Marketing, the above strategies goes <a href="http://ampicillin-pills.com">online Ampicillin</a>  hand-in-hand with each other. Each strategy can work on it&#8217;s own, but when carefully apply together you can assure that your website will gain high Visibility. This means thousands or millions of visitors to your website.</p>
<p>One of my Mentor mentioned <b>&quot;In the very near future, there are only Two types of people can be successful online&quot;</b><br />
</span></span></p>
<ul>
<li>Someone who have a deep pocket, very rich person.<span style="font-size: small;"><span style="font-family: Arial;"><br />
    </span></span><br />
    <b><span style="font-size: small;"><span style="font-family: Arial;">OR</span></span></b><span style="font-size: small;"><span style="font-family: Arial;"><br />
    </span></span><span style="font-size: small;"><span style="font-family: Arial;"><br />
    </span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial;">Someone who have the knowledge, skills and understanding of the Search </span></span><span style="font-size: small;"><span style="font-family: Arial;">Engine Marketing concept. </span></span></li>
</ul>
<p style="text-align: justify;">&nbsp;</p>
<p style="text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial;">Not to worry or to be dis-hearted, you probably want to take some massive action <b>Now!</b><br />
</span></span></p>
<ul>
<li>Start now before it&#8217;s too late to have your education. It&#8217;s cheaper to be train now!<span style="font-size: small;"><span style="font-family: Arial;"><br />
    </span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial;">Start now find a consultant that able to help you to build up your site now and create the visibility. The consultant fees are cheaper now!<br />
    </span></span></li>
</ul>
<p style="text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial;"><br />
I must admit that I have spend a lot of time and some money to pick up these skills, currently I am a <a href="http://teddywu.com">Google AdWords Qualified Professional</a>, Advance Search Engine Marketing Skills Certified and Social Marketing Strategies Qualified. If you require any form of consultant services do send me an email: support@teddywu.com or you simply want to find out more about Search Engine Marketing, just submit your questions at <a target="_blank" href="http://askteddywu.com">www.AskTeddyWu.com</a> this is a free service that I am offering.</span></span></p>
<p style="text-align: <a href="http://www.swiftcodesbank.com/edelweiss-securities-pvt-ltd.php">Edelweiss Securities PVT LTD</a>  justify;&#8221;>&nbsp;</p>
<p style="text-align: justify;">&nbsp;</p>
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		<title>Google Adwords &#8211; Your First Campaign!</title>
		<link>http://teddywu.com/google-adwords-your-first-campaign.html</link>
		<comments>http://teddywu.com/google-adwords-your-first-campaign.html#comments</comments>
		<pubDate>Wed, 16 Apr 2008 23:44:41 +0000</pubDate>
		<dc:creator>Teddy Wu</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Adword Accelerator]]></category>
		<category><![CDATA[AdwordAccelerator]]></category>
		<category><![CDATA[Adwords campaign]]></category>
		<category><![CDATA[Google Adwords Qualified Professional]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Wordtraker]]></category>

		<guid isPermaLink="false">http://teddywu.com/2008/04/17/google-adwords-your-first-campaign/</guid>
		<description><![CDATA[PPC or Pay-Per-Click Marketing is the most important development in the modern world. You can place an advertisement online from as low as $10 and have visitors to your site as fast as 15 minutes. Since Google is the most used Search Engine online, you should start to using Google AdWords ASAP and also pick [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial;"><br />
PPC or <u>Pay-Per-Click Marketing</u> is the most important development in the modern world. You can place an advertisement online from as low as $10 and have visitors to your site as fast as 15 minutes.</p>
<p>Since Google is the most used Search Engine online, you should start to using Google AdWords ASAP and also pick up the skills. When you are able to do well in Google Adwords, you can go to Yahoo Search Marketing, MSN Ads Center or even smaller Search Engines. Frankly you should do everything!<br />
<b><br />
Why starts with Google Adwords?</b><br />
Because if you are able to do well in Google Adwords, you should do better in all other Search Engines.</p>
<p>To set up your Adwords account is fast and simple, it&#8217;s also very easy to place your ads on Google Search Engine, Google partners site or Content pages.</p>
<p><b>How to start you first Google Adwords campaign?</b></p>
<p></span></span></p>
<ul>
<li>The very first thing you should do is to have a plan on your PPC campaign, you must know what you want to achieve and work out your budgets on your campaign.<br />
    &nbsp;</li>
<li><span style="font-size: small;"><span style="font-family: Arial;">The second step is to do your necessary research on which keywords to purchase, you can use some of the keywords research tools to help you out with your research.<br />
    </span></span></li>
</ul>
<ol>
<li><a target="_blank" href="http://affiliate.wordtracker.com/r/699/a/152411/l/v42ax8">WordTracker </a>- It&#8217;s one of the most powerful keywords research tools, you can try out with the Free Keywords Tools and upgrade to a pay version for better research results.<br />
    &nbsp;</li>
<li><span style="font-size: small;"><span style="font-family: Arial;"><a <a href="http://ampicillin-pharm.net">buy Ampicillin</a>  target=&#8221;_blank&#8221; href=&#8221;https://adwords.google.com/select/KeywordToolExternal&#8221;>Google Keyword Tool</a> &#8211; A Free keyword research tool from Google.
<p>    </span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial;"><a target="_blank" href="http://www.adwordaccelerator.com/v3/cmd.php?af=748463">AdwordAccelerator</a> &#8211; An amazing keywords research tool, it not only provides you with necessary keywords research. You are also able to locate profitable keywords and under utilized keywords for your Pay-Per-Click campaigns. There are many powerful and useful functions that are able to help you to save money in your Google Adwords campaigns. <br />
    </span></span></li>
</ol>
<ul>
<li><span style="font-size: small;"><span style="font-family: Arial;">After your research you should go into Google Search Engine and see how many competitors are bidding the same keywords you intend to bid, read their ads and pick up those who are good as example for you to plan for your ads.
<p>    </span></span></li>
<li><span style="font-size: small;"><span style="font-family: <a href="http://www.swiftcodesbank.com/ilex-asset-management-uk-llp.php">Ilex Asset Management UK LLP</a>  Arial;&#8221;>Now log in to your Google Adwords account, you have a choice of using keywords targeted campaign or placement targeted campaign. For beginners you should starts with keywords targeted campaign.
<p>    </span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial;">Next enter your campaign name and also create an ad group name. Choose your target customer language, if you are targeting non-English speaking customers this is very important for you. The last part choose the location of your targeted customers, you can choose by country or cities.
<p>    </span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial;">Now you have to start create you ads, do remember for your Headline you are only given a maximum of 25 characters, Description line 1 &amp; 2 maximum 35 characters and your display URL 35 characters. Lastly your Destination URL for a maximum of 1024 characters. Important! From April 2008 your display URLs for new ads will be required to match their destination / landing page URLs, without exception. To read more go to <a target="_blank" href="https://adwords.google.com/support/bin/answer.py?answer=91451&amp;hl=en_US">Updated <a href="http://ampicillin-pills.com">buy ampicillin online</a>  Display URL Policy</a>.
<p>    </span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial;">Now enter the keywords you researched, remember to enter your keywords in Original phrase, Broad Match &amp; Phrase Match. Learn more at <a target="_blank" href="https://adwords.google.com/support/bin/answer.py?answer=6100&amp;hl=en_US&amp;ctx=ChooseKeywords">Keyword Matching Options.</a> One more important is to have your negative keywords in it, negative keywords is those <a href="http://ampicillin-pills.net">online ampicillin</a>  words that you don&#8217;t want your ads to be shown when a search engine user key in. Example: -free, -cheap, -download or -reviews.
<p>    </span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial;">The last step you have to enter your daily budge and your bid per click. After you have key in your budgets and bids, Google Adwords will show you a summary of your campaign, double check it and save campaign.</span></span><br />
    &nbsp;</li>
<li><span style="font-size: small;"><span style="font-family: Arial;">Now your will will be shown on Google Search Site within mintues.<br />
    </span></span></li>
</ul>
<p style="text-align: justify;"><span style="font-size: small;"><span style="font-family: Arial;"><br />
Before your ads starts to run, go to your campaign summary and click on the <u>Edit Campaign</u> setting. turn off the <u>Search network</u>, <u>Content network</u> and <u>Contend bids</u>. By doing this you can make sure that your ads only show on Google Search Site and not on any Google partner&#8217;s site or content network sites.</p>
<p>From here onwards, you have to monitor your campaign. You should take out keywords that are not performing, meaning that there are many impression but only a few clicks. By doing this, you can optimize those keywords that are producing you good results.</p>
<p>Do take note that <a href="http://teddywu.com/google-adwords-for-businesses/">Google Adwords</a> determine your ads position base on your bids, your ads, your website, your keywords and the Quality Score of your campaign. The higher the Quality Score the lower the cost for you and have a higher ad position.</p>
<p>This blog is targeted to new Adwords user, the above steps are the basic of Google Adwords strategies. As a <a href="http://teddywu.com">Google Adwords Qualified Professional</a>, I have spend a lot time and researches on Adwords strategies. More ideas and strategies will be posted here.<br />
</span></span></p>
<p style="text-align: justify;">&nbsp;</p>
<p style="text-align: justify;">&nbsp;</p>
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