Since Google is the most used Search Engine online, you should start to using Google AdWords ASAP and also pick up the skills. When you are able to do well in Google Adwords, you can go to Yahoo Search Marketing, MSN Ads Center or even smaller Search Engines. Frankly you should do everything!

Why starts with Google Adwords?
Because if you are able to do well in Google Adwords, you should do better in all other Search Engines.

To set up your Adwords account is fast and simple, it’s also very easy to place your ads on Google Search Engine, Google partners site or Content pages.

How to start you first Google Adwords campaign?

• The very first thing you should do is to have a plan on your PPC campaign, you must know what you want to achieve and work out your budgets on your campaign.
   
• The second step is to do your necessary research on which keywords to purchase, you can use some of the keywords research tools to help you out with your research.
  

1. WordTracker - It’s one of the most powerful keywords research tools, you can try out with the Free Keywords Tools and upgrade to a pay version for better research results.
    
2. Google Keyword Tool – A Free keyword research tool from Google.

3. AdwordAccelerator – An amazing keywords research tool, it not only provides you with necessary keywords research. You are also able to locate profitable keywords and under utilized keywords for your Pay-Per-Click campaigns. There are many powerful and useful functions that are able to help you to save money in your Google Adwords campaigns.
   

• After your research you should go into Google Search Engine and see how many competitors are bidding the same keywords you intend to bid, read their ads and pick up those who are good as example for you to plan for your ads.

• Now log in to your Google Adwords account, you have a choice of using keywords targeted campaign or placement targeted campaign. For beginners you should starts with keywords targeted campaign.

• Next enter your campaign name and also create an ad group name. Choose your target customer language, if you are targeting non-English speaking customers this is very important for you. The last part choose the location of your targeted customers, you can choose by country or cities.

• Now you have to start create you ads, do remember for your Headline you are only given a maximum of 25 characters, Description line 1 & 2 maximum 35 characters and your display URL 35 characters. Lastly your Destination URL for a maximum of 1024 characters. Important! From April 2008 your display URLs for new ads will be required to match their destination / landing page URLs, without exception. To read more go to Updated Display URL Policy.

• Now enter the keywords you researched, remember to enter your keywords in Original phrase, Broad Match & Phrase Match. Learn more at Keyword Matching Options. One more important is to have your negative keywords in it, negative keywords is those words that you don’t want your ads to be shown when a search engine user key in. Example: -free, -cheap, -download or -reviews.

• The last step you have to enter your daily budge and your bid per click. After you have key in your budgets and bids, Google Adwords will show you a summary of your campaign, double check it and save campaign.
   
• Now your will will be shown on Google Search Site within mintues.
  

Before your ads starts to run, go to your campaign summary and click on the Edit Campaign setting. turn off the Search network, Content network and Contend bids. By doing this you can make sure that your ads only show on Google Search Site and not on any Google partner’s site or content network sites.

From here onwards, you have to monitor your campaign. You should take out keywords that are not performing, meaning that there are many impression but only a few clicks. By doing this, you can optimize those keywords that are producing you good results.

Do take note that Google Adwords determine your ads position base on your bids, your ads, your website, your keywords and the Quality Score of your campaign. The higher the Quality Score the lower the cost for you and have a higher ad position.

This blog is targeted to new Adwords user, the above steps are the basic of Google Adwords strategies. As a Google Adwords Qualified Professional, I have spend a lot time and researches on Adwords strategies. More ideas and strategies will be posted here.

To qualified for Google Advertising Professional Exam, you will meet the requirements:

1. Sign up for Google Advertising Professional and must not violate any Google policies. It’s important that you must not practice any deceptive, illegal, unethical, false or misleading practices as a Google Advertising Professional. Read the and accept the Google Advertising Professional Program Rules of Use.

2. Sign up for a My Client Center account with Google Adwords. After you signed up for My Client Center you will be able to manage your Adwords account and your Client’s Adwords account. The requirement is that you have to manage either your Adwords account or your client’s for a period of 90 days.
   
   
3. Before you are allow to take the exam or before Google issue you the title of Google Adwords Qualified Professional (means that you are allow to take the exam, before you meet the spending require. However you have to meet the spending requirement before Google declare you as a professional) You are require to build and maintain at least usd$1,000 or equivalent to your local currency in total spending of your My Client Center account for a period of 90 days.
   
   
4. Apply for Google Advertising Professionals exam, the exam cost is usd$50 non-refundable. Note you will have to take a yearly exam in order to maintain your Google Adwords Qualified Professional title. You can go to Google Learning Center, they provides text and video learning. It’s not easy, you really have to spend time to learn.
   

You are allow to apply as a Qualified Individual or a Qualified Company:

• For Google Adwords Qualified Individual all you need to do is to follow the steps above and meet the requirements.
   
• For Google Adwords Qualified Company, your company needs to have at least two Qualified Individuals. It’s not easy to apply for a qualified company, Google also looks at the number of qualified company in your area to determine if they will allow you to apply. To understand more go to Requirements for becoming a Qualiried Company.
  

Being a Google Adwords Qualified Professional, firstly you must be have interested to become one. As a Google Advertising Professional you are allow to serve and provide advice for your clients. This means you will become a Google Adwords Consultant.

Many Internet Marketers that joined Google Advertising Professional just to be able to master Google Adwords skills, of course some do it for the branding. Being able to certified by Google, this will helps in your personal branding. It  will be an great assets for those who wish to become a trainer and coach others in the Internet Marketing industry.

In Asia, there are not many Google Advertising Professional. If you interested to become a Google Adwords Consultant, there are huge opportunities in Asia.

As I am a Singaporean, I branded myself as Singapore Google Adwords Professional and Singapore Google Advertising Professional. You too can brand yourself as your country Google Adwords Qualified Professional.

For those who wish to become Google Advertising Professionals, you may want to contact me an email to support@teddywu.com. I will enjoy sharing my experiences on Google Adwords, hey there is also possibilities that we can form some joint ventures or partnership.

Google is the King of Internet, friendly recommendation is you have to master Google’s services, as Google have provided many powerful and useful services for businesses and marketers. Google are here to stay, if you are not equipped with Google’s services, it will be an dis-advantages for your Internet Marketing business.

Google have created one of the most powerful online advertising service call AdWords. Google AdWords is a way for businesses to advertise and promote to a highly targeted audience. Google Adwords can guaranteed instant traffics.

Google Adwords displays relevant text based or image ads within the search engine results page or content pages termed as "Sponsored Links". When a Internet user searches a particular keyword, these relevant ads will appear either in the search engine results page or a content page as a sponsored links.

Google Search Results Page

Google Content Page Results

If you wish to start generate traffics to you website, first you have to open an account with Google Adwords Service. From there you can indicate which target group of audiences you wish to target, you can choose your languages, countries or even states and towns that your targeted audiences are located at. By doing this your ads will only be shown to your targeted audiences. You only pay Google when your targeted aufience or prospect clicks on your ads, this is called Pay-Per-Click marketing.

It’s not difficult to use Google Adwords, you have the options to use Google Adwords Learning Center and pick up the necessary knowledge or you can engage a Google Adwords Qualified Professional to run your Google Adwords campaigns.

The advantage of engaging a Google Adwords Qualified Professional is that these professional eat, sleep and live on Google Adwords. They are highly trained and skills, as Google require the professional not only have the knowledge through yearly qualifying test, but also must be a Google Adwords users. Google have set a minimum spending for all Google Adwords Qualified Professional. If the professional can’t meet the minimum requirements or fail the qualifying test. Google will remove them!

Google wants to ensure all Google Adwords Qualified Professional has the skills and experiences to assist businesses to achieve the best results in using their Google Adwords services.

One more thing to take note when engaging a Google Adwords Qualified Professional, try to look for a Professional that is a marketer. These are Internet Marketing Entrepreneur, they earn their income through the Internet platform. They will try to discover new advance strategies and also willing do lots of researches on Google Adwords campaigns in order to achieve the best ROI (Returns on Investment).  Some Google Adwords Professionals are working for an Advertising Company, their focus is mainly to help clients to advertise in Google. Many of them don’t know anything about Internet Marketing, they used the basic Google Adwords system and strategies. Their main focus is to do advertising, they don’t really concern about ROI. Most of the time they are spending client’s money not their own. So do look out for different types of Google Adwords Qualified Professional. You want your money well spend, do your research carefully.

You can sign up Google Adwords for free!