But sad to say that after attending some presentation by advertising agencies, they totally focus on the advertising and frankly I am not too happy about the way they presented. Clients are spending money with them and they are treating the Internet as an electronic newspaper.

Well, I just want to share this and my suggestion for those who wishes to use Pay-Per-Click (Google Adwords) to advertise online. As I have mentioned on my post, go to Google learning center to learn more about it.

Thank You!

with reference to your post section “Some Google Adwords Professionals are working for an Advertising Company, their focus is mainly to help clients to advertise in Google. Many of them don’t know anything about Internet Marketing, they used the basic Google Adwords system and strategies. Their main focus is to do advertising, they don’t really concern about ROI. Most of the time they are spending client’s money not their own.” < I feel its pretty one sided to make such a comment maybe due to one’s past experience or hearing about it from someone else. Its like saying

ROI do matter, but before that,one needs to understand the following first before even talking about ROI:

What is your business / marketing goal or objectives ?

What is the overall consumer experience through the journey from the first search phrase one might keyed in on the search engine and eventually landing onto a destinate landing page and eventually having convert a successful consumer action defined earlier.